Customize it! – Email marketing in times of GDPR and data privacy

Christopher Korntner-Kanitz, Michael Schade, Andreas Zehetner, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	German (Austria)
Title of host publication	Cross-Cultural Business Conference 2023
Subtitle of host publication	Proceedings CCBC 2023
Place of Publication	Düren
Publisher	Shaker Verlag
Pages	86-89
ISBN (Electronic)	978-3-8440-9127-4
Publication status	Published - 28 Jun 2023

Cite this

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title = "Customize it! – Email marketing in times of GDPR and data privacy",

author = "Christopher Korntner-Kanitz and Michael Schade and Andreas Zehetner and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit",

year = "2023",

month = jun,

day = "28",

language = "Deutsch ({\"O}sterreich)",

pages = "86--89",

booktitle = "Cross-Cultural Business Conference 2023",

publisher = "Shaker Verlag",

}

TY - GEN

T1 - Customize it! – Email marketing in times of GDPR and data privacy

AU - Korntner-Kanitz, Christopher

AU - Schade, Michael

AU - Zehetner, Andreas

AU - Dulle, Maik

AU - Wiezorrek, Jan

AU - Buttgereit, Stephan

PY - 2023/6/28

Y1 - 2023/6/28

M3 - Konferenzbeitrag

SP - 86

EP - 89

BT - Cross-Cultural Business Conference 2023

PB - Shaker Verlag

CY - Düren

ER -