Customize it! – Email marketing in times of GDPR and data privacy

Christopher Korntner-Kanitz, Michael Schade, Andreas Zehetner, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageGerman (Austria)
Title of host publicationCross-Cultural Business Conference 2023
Subtitle of host publicationProceedings CCBC 2023
Place of PublicationDüren
PublisherShaker Verlag
ISBN (Electronic)978-3-8440-9127-4
Publication statusPublished - 28 Jun 2023

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