Customer retention in mass markets: customer inertness and attitude as key aspects

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	16th International Colloquium in Relationship Marketing
Number of pages	5
Publication status	Published - 2008
Event	Konferenz - Swansea, Wales, United Kingdom Duration: 14 Sept 2008 → 17 Sept 2008

Cite this

@inproceedings{b7bdc8dc3c9f49da89be360bb5da5a53,

title = "Customer retention in mass markets: customer inertness and attitude as key aspects",

author = "Harald Kindermann and Andreas Greiner and Julia W{\"o}rg{\"o}tter",

year = "2008",

language = "English",

booktitle = "16th International Colloquium in Relationship Marketing",

note = "Konferenz ; Conference date: 14-09-2008 Through 17-09-2008",

}