Customer retention in mass markets: customer inertness and attitude as key aspects

Harald Kindermann, Andreas Greiner, Julia Wörgötter

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publication16th International Colloquium in Relationship Marketing
Number of pages5
Publication statusPublished - 2008
EventKonferenz - Swansea, Wales, United Kingdom
Duration: 14 Sep 200817 Sep 2008


CountryUnited Kingdom
CitySwansea, Wales

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