Customer purchase behavior prediction in e-commerce: A conceptual framework and research agenda

Douglas Cirqueira, Markus Hofer, Dietmar Nedbal, Markus Helfert, Marija Bezbradica

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

14 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Customer purchase behavior prediction in e-commerce: A conceptual framework and research agenda'. Together they form a unique fingerprint.

Mathematics

Engineering & Materials Science