TY - GEN
T1 - Customer oriented concept development in mechatronic product design
AU - Punz, Stefan
AU - Hehenberger, Peter
AU - Follmer, Martin
AU - Zeman, Klaus
PY - 2010
Y1 - 2010
N2 - Especially in early product design stages, customer orientation is mandatory for product success. A method aiming at this goal is the QFD approach, which, however, does not focus on conceptual design, at least not to the desired extent. Hence, a new approach, namely the House of Concepts (HoC) is introduced offering assistance in enhanced customer orientation particularly during conceptual design, and supporting systematic concept development on different levels of abstraction. Thus, the HoC approach contributes to position products exactly in the targeted market segments.
AB - Especially in early product design stages, customer orientation is mandatory for product success. A method aiming at this goal is the QFD approach, which, however, does not focus on conceptual design, at least not to the desired extent. Hence, a new approach, namely the House of Concepts (HoC) is introduced offering assistance in enhanced customer orientation particularly during conceptual design, and supporting systematic concept development on different levels of abstraction. Thus, the HoC approach contributes to position products exactly in the targeted market segments.
KW - Conceptual design
KW - Customer orientation
KW - House of concepts
KW - House of quality
KW - Quality function deployment
UR - http://www.scopus.com/inward/record.url?scp=84861508940&partnerID=8YFLogxK
M3 - Conference contribution
SN - 9789537738037
T3 - 11th International Design Conference, DESIGN 2010
SP - 927
EP - 936
BT - 11th International Design Conference, DESIGN 2010
T2 - DESIGN 2010, International Design Conference
Y2 - 17 May 2010 through 20 May 2010
ER -