Customer oriented concept development in mechatronic product design

Stefan Punz, Peter Hehenberger, Martin Follmer, Klaus Zeman

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

5 Citations (Scopus)


Especially in early product design stages, customer orientation is mandatory for product success. A method aiming at this goal is the QFD approach, which, however, does not focus on conceptual design, at least not to the desired extent. Hence, a new approach, namely the House of Concepts (HoC) is introduced offering assistance in enhanced customer orientation particularly during conceptual design, and supporting systematic concept development on different levels of abstraction. Thus, the HoC approach contributes to position products exactly in the targeted market segments.

Original languageEnglish
Title of host publication11th International Design Conference, DESIGN 2010
Number of pages10
Publication statusPublished - 2010
EventDESIGN 2010, International Design Conference - Dubrovnik, Croatia
Duration: 17 May 201020 May 2010

Publication series

Name11th International Design Conference, DESIGN 2010


ConferenceDESIGN 2010, International Design Conference


  • Conceptual design
  • Customer orientation
  • House of concepts
  • House of quality
  • Quality function deployment


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