Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms
Subtitle of host publication	International Conference on Research in Advertising (ICORIA), Prague, 2022
Pages	67-84
Number of pages	18
ISBN (Electronic)	978-3-658-43936-1
Publication status	Published - 2025

Cite this

Kanitz, Christopher ; Landershammer, Marlene ; Schade, Michael. / Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age. Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms: International Conference on Research in Advertising (ICORIA), Prague, 2022. 2025. pp. 67-84

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title = "Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age",

author = "Christopher Kanitz and Marlene Landershammer and Michael Schade",

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language = "English",

isbn = "978-3-658-43935-4",

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Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age. / Kanitz, Christopher; Landershammer, Marlene; Schade, Michael.
Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms: International Conference on Research in Advertising (ICORIA), Prague, 2022. 2025. p. 67-84.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

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AU - Kanitz, Christopher

AU - Landershammer, Marlene

AU - Schade, Michael

PY - 2025

Y1 - 2025

M3 - Conference contribution

SN - 978-3-658-43935-4

SP - 67

EP - 84

BT - Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms

ER -