Customer equity, a comprehensive approach in measuring marketing performance

Keyphrases

• Marketing Activity 100%
• Comprehensive Approach 100%
• Customer Equity 100%
• Marketing Performance 100%
• Performance Measures 66%
• Customer Lifetime Value 66%
• Value Equity 66%
• Business Results 33%
• Marketing Management 33%
• 20th Century 33%
• Marketing Communication 33%
• Product-service 33%
• Business Logic 33%
• Services Marketing 33%
• Impact on Business 33%
• CRM System 33%
• Activity Effect 33%
• Financial Needs 33%
• Company Level 33%
• Company Asset 33%
• Having in Mind 33%

Social Sciences

• Customer Equity 100%
• Marketing Performance 100%
• Measurement 100%
• Customer Lifetime Value 66%
• Twentieth Century 33%

Economics, Econometrics and Finance

• Customer Value 100%
• Marketing Communications 20%