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Customer centricity as a key to success for pharma
Christoph Burmann
, Jörg Meurer
,
Christopher Kanitz
*
*
Corresponding author for this work
Research output
:
Contribution to journal
›
Article
›
peer-review
11
Citations (Scopus)
Overview
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Keyphrases
Customer Focus
100%
Keys to Success
100%
Pharma
100%
Pharmaceutical Companies
66%
Top Management
33%
Health Care Costs
33%
Market-based Approaches
33%
Business Model
33%
Payers
33%
Pharmaceutical Industry
33%
Marketing Activity
33%
Cant
33%
Cost Pressures
33%
Control Volume
33%
Segmentation Approach
33%
Fundamental Challenges
33%
Customer Approach
33%
Marketing Process
33%
Change Management Process
33%
Proper Sense
33%
Research pipeline
33%
Computer Science
Pharmaceutical Company
100%
Segmentation Approach
50%
Change Management Process
50%
Economics, Econometrics and Finance
Business Model
100%
Pharmaceutical Industry
100%