Creating Consumer-Based Brand Equity With Brand Communication on Facebook

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 2016
Externally published	Yes
Event	2016 International Communication Association (ICA) Annual Conference - Fukuoka, Japan Duration: 5 Sept 2016 → 10 Sept 2016

Conference	2016 International Communication Association (ICA) Annual Conference
Country/Territory	Japan
City	Fukuoka
Period	05.09.2016 → 10.09.2016

Cite this

@conference{d0b62f02974a464a98cfc172118b921f,

title = "Creating Consumer-Based Brand Equity With Brand Communication on Facebook",

author = "Weitzl, \{Wolfgang Jonas\} and Sabine Einwiller and Ardion Beldad and Robert Zniva",

year = "2016",

language = "English",

note = "2016 International Communication Association (ICA) Annual Conference ; Conference date: 05-09-2016 Through 10-09-2016",

}