Creating Consumer-Based Brand Equity With Brand Communication on Facebook

Wolfgang Jonas Weitzl, Sabine Einwiller, Ardion Beldad, Robert Zniva

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
Publication statusPublished - 2016
Externally publishedYes
Event2016 International Communication Association (ICA) Annual Conference - Fukuoka, Japan
Duration: 5 Sep 201610 Sep 2016

Conference

Conference2016 International Communication Association (ICA) Annual Conference
Country/TerritoryJapan
CityFukuoka
Period05.09.201610.09.2016

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