Creating Brand Performance with Social Media

Wolfgang Jonas Weitzl, Ardion Beldad, Sabine Einwiller, Robert Zniva

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
PublisherAcademy of Marketing Science
Publication statusPublished - 2016
Externally publishedYes
Event2016 Academy of Marketing Science (AMS) World Marketing Congress - IESEG School of Management Paris, Paris, France
Duration: 19 Jul 201623 Jul 2016

Conference

Conference2016 Academy of Marketing Science (AMS) World Marketing Congress
Country/TerritoryFrance
CityParis
Period19.07.201623.07.2016

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