Creating a Theory-Based Research Agenda for Gamification

Lisa-Maria Putz, Horst Treiblmaier

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

22 Citations (Scopus)

Abstract

Gamification is a topic which has recently gained significant attention in the IS community due to its relevance for both practitioners and academics. Being a boundary-spanning subject by nature, it also attracts interest from scholars from diverse non-IS communities, including education, marketing and business administration. In this paper we develop a research agenda for gamification which explicitly takes into account the important role of theory. An interdisciplinary expert panel evaluated and selected theories being relevant for gamification and subsequently derived research questions. Based on the respective theoretical background the resulting questions cover different aspects of the gamification domain. We conclude that taking a multi-theoretical perspective in the creation of a research agenda helps to produce a holistic picture, which allows classifying subsequent research and helps in structuring a domain.

Original languageEnglish
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
ISBN (Electronic)9780996683104
Publication statusPublished - 2015
EventAmericas Conference of Information Systems 2015 (AMCIS) - Puerto Rico, Puerto Rico
Duration: 13 Aug 201515 Aug 2015
http://amcis2015.aisnet.org/

Publication series

Name2015 Americas Conference on Information Systems, AMCIS 2015

Conference

ConferenceAmericas Conference of Information Systems 2015 (AMCIS)
Country/TerritoryPuerto Rico
CityPuerto Rico
Period13.08.201515.08.2015
Internet address

Keywords

  • Attitudinal change
  • Behavioral change
  • Education
  • Gamification
  • Research agenda
  • Theories in is research

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