Coopetition - a value-creating strategy in supply chain networks

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Abstract

Launch of new business models with cooperative character, development of new strategies, a reduction of boundaries to network partners and generating of ideas for new value creation processes and innovations can help companies to take advantage of growth opportunities in the future.l Goopetition strategies are derived from this approach and take on greater significance in the interconnected business world. Dependencies between companies or organizations and associated complexity of these relations require more realistic value creation processes across organizational boundaries. Cooperation and networks are considered to be promising when they are efficient, effective, value-creating and - provided that they clearly have a positive influence on competitive advantage for all partners. ln this context, the existing research work is targeted to develop an instruction - with applied character - how coopetition strategies can be implemented and established in a company and show the effect of coopetition on efficiency, effectiveness and innovational strength. The research work aims at reveal opportunities which are connected to the strategic use of the coopetition approach or changes in existing mindsets. ln this context the work will analyze coopetition as a strategy and will identify and evaluate associated chances for the implementation of coopetition in supply chain networks.
Original languageEnglish
Title of host publicationEURAM 2016 Doctoral Colloquium Proceedings
Publication statusAccepted/In press - 2016
EventEuropean Academy of Management (EURAM), 2016 - Paris , France
Duration: 1 Jun 20164 Jun 2016

Conference

ConferenceEuropean Academy of Management (EURAM), 2016
CountryFrance
CityParis
Period01.06.201604.06.2016

Keywords

  • Coopetition
  • Supply chain management
  • Collaborative strategies

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