Consumers Prefer Abstract Design in Digital Signage: An Application of Fuzzy-Trace Theory in NeuroIS

Anika Nissen, Gabriele Obermeier, Nadine R. Gier, Reinhard Schütte, Andreas Auinger

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Original languageEnglish
Title of host publicationInformation Systems and Neuroscience.
PublisherSpringer
Publication statusPublished - 2021
EventNeuroIS Retreat 2021 : Virtual Conference - Online, Online
Duration: 1 Jun 20213 Jun 2021
http://www.neurois.org

Conference

ConferenceNeuroIS Retreat 2021
Abbreviated titleNeuroIS
CityOnline
Period01.06.202103.06.2021
Internet address

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