Consumers’ Perceptions and Reactions to Content Marketing

Sabine Einwiller, Wolfgang Jonas Weitzl, Lina Stürmer, Dan Laufer

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2019 ANZMAC Main Conference
Publisher	Australian and New Zealand Marketing Academy
Publication status	Published - 2019
Externally published	Yes
Event	ANZMAC 2019 - Wellington, New Zealand Duration: 2 Dec 2019 → 4 Dec 2019

Consumers’ Perceptions and Reactions to Content Marketing
Einwiller, S. (Speaker), Weitzl, W. J. (Speaker), Stürmer, L. (Speaker) & Laufer, D. (Speaker)
2 Dec 2019
Activity: Talk or presentation › Oral presentation

Cite this

@inproceedings{71f1803ace7c46c78cf9d55e24dd45e5,

title = "Consumers{\textquoteright} Perceptions and Reactions to Content Marketing",

author = "Sabine Einwiller and Weitzl, {Wolfgang Jonas} and Lina St{\"u}rmer and Dan Laufer",

year = "2019",

language = "English",

booktitle = "Proceedings of the 2019 ANZMAC Main Conference",

publisher = "Australian and New Zealand Marketing Academy",

note = "ANZMAC 2019 ; Conference date: 02-12-2019 Through 04-12-2019",

}

TY - GEN

T1 - Consumers’ Perceptions and Reactions to Content Marketing

AU - Einwiller, Sabine

AU - Weitzl, Wolfgang Jonas

AU - Stürmer, Lina

AU - Laufer, Dan

PY - 2019

Y1 - 2019

M3 - Conference contribution

BT - Proceedings of the 2019 ANZMAC Main Conference

PB - Australian and New Zealand Marketing Academy

T2 - ANZMAC 2019

Y2 - 2 December 2019 through 4 December 2019

ER -