Consumers’ Perceptions and Reactions to Content Marketing

Sabine Einwiller, Wolfgang Jonas Weitzl, Lina Stürmer, Dan Laufer

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2019 ANZMAC Main Conference
PublisherAustralian and New Zealand Marketing Academy
Publication statusPublished - 2019
Externally publishedYes
EventANZMAC 2019 - Wellington, New Zealand
Duration: 2 Dec 20194 Dec 2019


ConferenceANZMAC 2019
Country/TerritoryNew Zealand

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