Consumers‘ online cognitive scripts: A research program based on neurophysiology

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings Gmunden Retreat 2012
Publication status	Published - 2012
Event	NeuroIS - Gmunden, Austria Duration: 3 Jun 2012 → 6 Jun 2012 http://www.neurois.org/

Cite this

@inproceedings{c23b226c01c449d7aa8cc8f7b3246987,

title = "Consumers{\textquoteleft} online cognitive scripts: A research program based on neurophysiology",

author = "Sylvain S{\'e}n{\'e}cal and Pierre-Majorique L{\'e}ger and Marc Fredette and Ren{\'e} Riedl",

year = "2012",

language = "English",

booktitle = "Proceedings Gmunden Retreat 2012",

note = "NeuroIS ; Conference date: 03-06-2012 Through 06-06-2012",

url = "http://www.neurois.org/",

}