Consumer Persuasion by Chatbots: An Integrative Model of Social Influence

Keyphrases

• Integrative Model 100%
• Chatbot 100%
• Social Influence 100%
• Literature Analysis 11%
• Business Sector 11%
• Business Context 11%
• Recent Past 11%
• Communicator 11%
• Social Communication 11%
• Message Quality 11%
• Consumer Response 11%
• Communication Research 11%
• Willingness to Adopt 11%
• Consumer Willingness 11%
• Context Effects 11%
• Effectiveness of Interaction 11%
• Consumer Outcomes 11%
• Message Personalization 11%
• Early Findings 11%

Social Sciences

• Chatbot 100%
• Social Influence 100%
• Social Communication 11%
• Communication Research 11%