Consumer engagement in the digital era: Its nature, drivers, and outcomes

Wolfgang Weitzl, Sabine Einwiller

    Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

    3 Citations (Scopus)
    Original languageEnglish
    Title of host publicationThe Handbook of Communication Engagement
    PublisherWiley-Blackwell
    Pages453-473
    Number of pages21
    ISBN (Electronic)9781119167600
    ISBN (Print)9781119167518
    DOIs
    Publication statusPublished - 9 Feb 2018

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