Consumer engagement in the digital era: Its nature, drivers, and outcomes

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

12 Citations (Scopus)

Original language	English
Title of host publication	The Handbook of Communication Engagement
Publisher	Wiley
Pages	453-473
Number of pages	21
ISBN (Electronic)	9781119167600
ISBN (Print)	9781119167518
DOIs	https://doi.org/10.1002/9781119167600.ch31
Publication status	Published - 9 Feb 2018

Access to Document

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title = "Consumer engagement in the digital era: Its nature, drivers, and outcomes",

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