TY - GEN
T1 - Consumer Behavior in Staffless Stores
T2 - 25th International Conference on Human-Computer Interaction, HCII 2023
AU - Staab, Marina
AU - Zimmermann, Robert
AU - Brandtner, Patrick
AU - Schauer, Oliver
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - Retail is facing several challenges, resulting in the constant need to adopt. One of such recent adoptions is a new form of physical retail called staffless stores. These stores do not employee staff and instead use state-of-the-art technologies to compensate the lack of staff. This leads to a completely different shopping experience. However, as with any innovation, the success of these stores relies on the consumers’ acceptance. Thus, it is critical for retailers to understand which factors influence the consumer behavior of such stores and how consumers react to them. Against this background, the purpose of this structured literature review is to analyze the extant literature on consumer behavior in staffless stores. After extensive initial screening, 22 papers were included in the analysis and synthesis phase of this literature review. We identified two main research streams in the area of staffless stores, namely, technology acceptance and adoption, and consumer experience and value creation. Additionally, we highlight several shortcomings in the current body of knowledge regarding consumer behavior in staffless stores, namely a lack of research regarding concepts, theories, methods, data, and applicability for practitioners. Overall, the review reveals that the topic of consumer behavior in staffless stores is largely under-researched. Based on our findings, we suggest a bouquet of avenues for future research.
AB - Retail is facing several challenges, resulting in the constant need to adopt. One of such recent adoptions is a new form of physical retail called staffless stores. These stores do not employee staff and instead use state-of-the-art technologies to compensate the lack of staff. This leads to a completely different shopping experience. However, as with any innovation, the success of these stores relies on the consumers’ acceptance. Thus, it is critical for retailers to understand which factors influence the consumer behavior of such stores and how consumers react to them. Against this background, the purpose of this structured literature review is to analyze the extant literature on consumer behavior in staffless stores. After extensive initial screening, 22 papers were included in the analysis and synthesis phase of this literature review. We identified two main research streams in the area of staffless stores, namely, technology acceptance and adoption, and consumer experience and value creation. Additionally, we highlight several shortcomings in the current body of knowledge regarding consumer behavior in staffless stores, namely a lack of research regarding concepts, theories, methods, data, and applicability for practitioners. Overall, the review reveals that the topic of consumer behavior in staffless stores is largely under-researched. Based on our findings, we suggest a bouquet of avenues for future research.
KW - Consumer Behavior
KW - Customer Experience
KW - Retail
KW - Staffless Stores
UR - http://www.scopus.com/inward/record.url?scp=85178521375&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-48060-7_40
DO - 10.1007/978-3-031-48060-7_40
M3 - Conference contribution
AN - SCOPUS:85178521375
SN - 9783031480591
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 519
EP - 538
BT - HCI International 2023 – Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings
A2 - Zaphiris, Panayiotis
A2 - Ioannou, Andri
A2 - Ioannou, Andri
A2 - Sottilare, Robert A.
A2 - Schwarz, Jessica
A2 - Fui-Hoon Nah, Fiona
A2 - Siau, Keng
A2 - Wei, June
A2 - Salvendy, Gavriel
PB - Springer
Y2 - 23 July 2023 through 28 July 2023
ER -