Consumer Behavior in Staffless Stores: A Systematic Literature Review

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

2 Citations (Scopus)


Retail is facing several challenges, resulting in the constant need to adopt. One of such recent adoptions is a new form of physical retail called staffless stores. These stores do not employee staff and instead use state-of-the-art technologies to compensate the lack of staff. This leads to a completely different shopping experience. However, as with any innovation, the success of these stores relies on the consumers’ acceptance. Thus, it is critical for retailers to understand which factors influence the consumer behavior of such stores and how consumers react to them. Against this background, the purpose of this structured literature review is to analyze the extant literature on consumer behavior in staffless stores. After extensive initial screening, 22 papers were included in the analysis and synthesis phase of this literature review. We identified two main research streams in the area of staffless stores, namely, technology acceptance and adoption, and consumer experience and value creation. Additionally, we highlight several shortcomings in the current body of knowledge regarding consumer behavior in staffless stores, namely a lack of research regarding concepts, theories, methods, data, and applicability for practitioners. Overall, the review reveals that the topic of consumer behavior in staffless stores is largely under-researched. Based on our findings, we suggest a bouquet of avenues for future research.

Original languageEnglish
Title of host publicationHCI International 2023 – Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings
EditorsPanayiotis Zaphiris, Andri Ioannou, Andri Ioannou, Robert A. Sottilare, Jessica Schwarz, Fiona Fui-Hoon Nah, Keng Siau, June Wei, Gavriel Salvendy
Number of pages20
ISBN (Print)9783031480591
Publication statusPublished - 2023
Event25th International Conference on Human-Computer Interaction, HCII 2023 - Copenhagen, Denmark
Duration: 23 Jul 202328 Jul 2023

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume14060 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference25th International Conference on Human-Computer Interaction, HCII 2023


  • Consumer Behavior
  • Customer Experience
  • Retail
  • Staffless Stores


Dive into the research topics of 'Consumer Behavior in Staffless Stores: A Systematic Literature Review'. Together they form a unique fingerprint.

Cite this