Conformity with user expectations on the web: Are there cultural differences for design principles?

Andreas Auinger; Andreas Holzinger; Harald Kindermann; Anna Aistleithner

doi:10.1007/978-3-642-21675-6_1

Conformity with user expectations on the web: Are there cultural differences for design principles?

Andreas Auinger, Andreas Holzinger, Harald Kindermann, Anna Aistleithner

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

8 Citations (Scopus)

Abstract

User-centered Web design essentially impacts a website’s success and therefore directly or indirectly influences a classic or digital enterprise’s prosperity. “Conformity with user expectations” as one of seven dialogue principles according to the ISO 9241-110 standard is one critical success factor as it regards efficient and effective task completion. Over the past ten years, numerous recommendations for designing Web elements have been published, and some of them deal with conformity of user expectations. However, there are cultural differences concerning how design principles should be applied on Web elements. In this paper, we outline examples of their implementation, followed by discussing the results of an eye tracking study, which indicates that not all recommendations for design principles provided in related work - especially from the Anglo-American area - are valid for European end users and, finally, that their validity may change over time.

Original language	English
Title of host publication	Design, User Experience and Usability
Subtitle of host publication	Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings
Editors	Aaron Marcus
Publisher	Springer
Pages	3-12
Number of pages	10
Edition	PART 1
ISBN (Print)	9783642216749
DOIs	https://doi.org/10.1007/978-3-642-21675-6_1 https://doi.org/10.1007/978-3-642-21675-6_1
Publication status	Published - 2011
Event	1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011 - Orlando, FL, United States Duration: 9 Jul 2011 → 14 Jul 2011

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 1
Volume	6769 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011
Country/Territory	United States
City	Orlando, FL
Period	09.07.2011 → 14.07.2011

Keywords

conformity
cultural differences
eyetracking
intercultural design principles
user expectation

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Auinger, A., Holzinger, A., Kindermann, H., & Aistleithner, A. (2011). Conformity with user expectations on the web: Are there cultural differences for design principles? In A. Marcus (Ed.), Design, User Experience and Usability: Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings (PART 1 ed., pp. 3-12). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6769 LNCS, No. PART 1). Springer. https://doi.org/10.1007/978-3-642-21675-6_1, https://doi.org/10.1007/978-3-642-21675-6_1

Auinger, Andreas ; Holzinger, Andreas ; Kindermann, Harald et al. / Conformity with user expectations on the web : Are there cultural differences for design principles?. Design, User Experience and Usability: Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings. editor / Aaron Marcus. PART 1. ed. Springer, 2011. pp. 3-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1).

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abstract = "User-centered Web design essentially impacts a website{\textquoteright}s success and therefore directly or indirectly influences a classic or digital enterprise{\textquoteright}s prosperity. “Conformity with user expectations” as one of seven dialogue principles according to the ISO 9241-110 standard is one critical success factor as it regards efficient and effective task completion. Over the past ten years, numerous recommendations for designing Web elements have been published, and some of them deal with conformity of user expectations. However, there are cultural differences concerning how design principles should be applied on Web elements. In this paper, we outline examples of their implementation, followed by discussing the results of an eye tracking study, which indicates that not all recommendations for design principles provided in related work - especially from the Anglo-American area - are valid for European end users and, finally, that their validity may change over time.",

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Auinger, A, Holzinger, A, Kindermann, H & Aistleithner, A 2011, Conformity with user expectations on the web: Are there cultural differences for design principles? in A Marcus (ed.), Design, User Experience and Usability: Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings. PART 1 edn, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 1, vol. 6769 LNCS, Springer, pp. 3-12, 1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011, Orlando, FL, United States, 09.07.2011. https://doi.org/10.1007/978-3-642-21675-6_1, https://doi.org/10.1007/978-3-642-21675-6_1

Conformity with user expectations on the web: Are there cultural differences for design principles? / Auinger, Andreas; Holzinger, Andreas; Kindermann, Harald et al.
Design, User Experience and Usability: Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings. ed. / Aaron Marcus. PART 1. ed. Springer, 2011. p. 3-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6769 LNCS, No. PART 1).

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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AU - Kindermann, Harald

AU - Aistleithner, Anna

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AB - User-centered Web design essentially impacts a website’s success and therefore directly or indirectly influences a classic or digital enterprise’s prosperity. “Conformity with user expectations” as one of seven dialogue principles according to the ISO 9241-110 standard is one critical success factor as it regards efficient and effective task completion. Over the past ten years, numerous recommendations for designing Web elements have been published, and some of them deal with conformity of user expectations. However, there are cultural differences concerning how design principles should be applied on Web elements. In this paper, we outline examples of their implementation, followed by discussing the results of an eye tracking study, which indicates that not all recommendations for design principles provided in related work - especially from the Anglo-American area - are valid for European end users and, finally, that their validity may change over time.

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Auinger A, Holzinger A, Kindermann H, Aistleithner A. Conformity with user expectations on the web: Are there cultural differences for design principles? In Marcus A, editor, Design, User Experience and Usability: Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings. PART 1 ed. Springer. 2011. p. 3-12. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1). doi: 10.1007/978-3-642-21675-6_1, 10.1007/978-3-642-21675-6_1

Conformity with user expectations on the web: Are there cultural differences for design principles?

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