Conformity with user expectations on the web: Are there cultural differences for design principles?

Andreas Auinger, Andreas Holzinger, Harald Kindermann, Anna Aistleithner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

7 Citations (Scopus)

Abstract

User-centered Web design essentially impacts a website's success and therefore directly or indirectly influences a classic or digital enterprise's prosperity. "Conformity with user expectations" as one of seven dialogue principles according to the ISO 9241-110 standard is one critical success factor as it regards efficient and effective task completion. Over the past ten years, numerous recommendations for designing Web elements have been published, and some of them deal with conformity of user expectations. However, there are cultural differences concerning how design principles should be applied on Web elements. In this paper, we outline examples of their implementation, followed by discussing the results of an eye tracking study, which indicates that not all recommendations for design principles provided in related work - especially from the Anglo-American area - are valid for European end users and, finally, that their validity may change over time.

Original languageEnglish
Title of host publicationDesign, User Experience and Usability
Subtitle of host publicationTheory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings
PublisherSpringer Vieweg
Pages3-12
Number of pages10
EditionPART 1
ISBN (Print)9783642216749
DOIs
Publication statusPublished - 2011
Event1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011 - Orlando, FL, United States
Duration: 9 Jul 201114 Jul 2011

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 1
Volume6769 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011
CountryUnited States
CityOrlando, FL
Period09.07.201114.07.2011

Keywords

  • conformity
  • cultural differences
  • eyetracking
  • intercultural design principles
  • user expectation

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