Competition of Narratives: Deciphering the Debates on Research at Universities of Applied Sciences in Austria

Research at Austrian universities of applied sciences (UAS) is often characterized as practice-oriented and directly applicable, yet it is also criticized as amateurish or trivial. Despite the varied reality of research activities, only a few dominant narratives shape public perceptions of UAS research and influence debates about its identity, quality, and legitimacy. This article, based on a comprehensive document analysis, explores why research at Austrian universities of applied sciences has remained controversial over the past three decades.It identifies two main narratives: one that views UAS as institutions primarily focused on teaching rather than research, and another that regards UAS research as a significant contributor to innovation and regional development.These narratives are intertwined with broader discourses on higher education and scientific knowledge production. Drawing on insights from higher education studies and science and technology studies, this article examines how these narratives reflect and perpetuate competing social norms and ideologies.The coexistence of these narratives in public discourse highlights underlying power dynamics and social inequities, compelling stakeholders, including UAS administrators and researchers, to navigate conflicting expectations regarding UAS research. By delineating these narratives, situating them within broader discursive frameworks, and acknowledging their simultaneous existence, this article enhances our understanding of the ongoing debate surrounding UAS research. It underscores the importance of engaging with the complexities of this discourse rather than dismissing it, as it is crucial to broader discussions about the value of academic research and the role of universities in advancing research and innovation.