Cognitive differences and their impact on information perception: an empirical study combining survey and eye tracking data

Lisa Perkhofer, Horst Treiblmaier, Othmar M. Lehner, Elisabeth Grabmann

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

4 Citations (Scopus)


Research shows that the quality of managerial decision making is dependent on both the availability and the interpretation of information. Visualizations are widely used to transform raw data into a more understandable format and to compress the constantly growing amount of information being produced. However, research in this area is highly fragmented and results are contradicting. A possible explanation for inconsistent results is the neglect of individual characteristics such as experience, working memory capacity, or cultural back-ground. We propose a preliminary model based on an extensive literature review on cognition theory that sheds light on potential individual antecedents of information processing efficiency. Our preliminary results based on eye tracking, automated span tasks, as well as survey data show that domain expertise, spatial ability and long term orientation exert a significant influence on this cognitive construct.
Original languageEnglish
Title of host publicationLecture Notes in Information Systems and Organisation
Number of pages8
ISBN (Print)978-3-319-18701-3
Publication statusPublished - 1 Jan 2015
EventGmunden Retreat on NeuroIS 2015 - Gmunden, Austria, Austria
Duration: 1 Jun 20153 Jun 2015

Publication series

NameLecture Notes in Information Systems and Organisation
ISSN (Print)2195-4968
ISSN (Electronic)2195-4976


ConferenceGmunden Retreat on NeuroIS 2015
CityGmunden, Austria
Internet address


  • information visualization
  • information perception
  • cognitive fit
  • decision making
  • information processing efficiency
  • Information visualization
  • Decision making
  • Information perception
  • Information processing efficiency
  • Cognitive fit


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