Challenges for University Strategic Positioning in Times of Increasing Competition: Some  Theoretical Aspects and Perspectives from the University of Applied Sciences Upper Austria

Regina Aichinger; Andreas Zehetner; Gerald Reisinger

Challenges for University Strategic Positioning in Times of Increasing Competition: Some Theoretical Aspects and Perspectives from the University of Applied Sciences Upper Austria

Regina Aichinger
, Andreas Zehetner
, Gerald Reisinger

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

Original language	English
Title of host publication	Building a Global University
Subtitle of host publication	Successful STrategies and Case STudies
Editors	Muralidhar Miryala
Place of Publication	New York
Publisher	Jenny Stanford Publishing
Pages	47-80
Publication status	Published - 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education
SDG 16 Peace, Justice and Strong Institutions

Cite this

Aichinger, Regina ; Zehetner, Andreas ; Reisinger, Gerald. / Challenges for University Strategic Positioning in Times of Increasing Competition: Some Theoretical Aspects and Perspectives from the University of Applied Sciences Upper Austria. Building a Global University: Successful STrategies and Case STudies. editor / Muralidhar Miryala. New York : Jenny Stanford Publishing, 2024. pp. 47-80

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title = "Challenges for University Strategic Positioning in Times of Increasing Competition: Some Theoretical Aspects and Perspectives from the University of Applied Sciences Upper Austria",

keywords = "Strategic Issue Management, diversity, Glabalisation, internationalisation",

author = "Regina Aichinger and Andreas Zehetner and Gerald Reisinger",

year = "2024",

language = "English",

pages = "47--80",

editor = "Muralidhar Miryala",

booktitle = "Building a Global University",

publisher = "Jenny Stanford Publishing",

}

Challenges for University Strategic Positioning in Times of Increasing Competition: Some Theoretical Aspects and Perspectives from the University of Applied Sciences Upper Austria. / Aichinger, Regina ; Zehetner, Andreas; Reisinger, Gerald.
Building a Global University: Successful STrategies and Case STudies. ed. / Muralidhar Miryala. New York: Jenny Stanford Publishing, 2024. p. 47-80.

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

TY - CHAP

T1 - Challenges for University Strategic Positioning in Times of Increasing Competition: Some Theoretical Aspects and Perspectives from the University of Applied Sciences Upper Austria

AU - Aichinger, Regina

AU - Zehetner, Andreas

AU - Reisinger, Gerald

PY - 2024

Y1 - 2024

KW - Strategic Issue Management

KW - diversity

KW - Glabalisation

KW - internationalisation

M3 - Chapter

SP - 47

EP - 80

BT - Building a Global University

A2 - Miryala, Muralidhar

PB - Jenny Stanford Publishing

CY - New York

ER -