Case: Format

Doris Eyett, Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionCase: Format
Original languageGerman
Title of host publicationPraxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen
PublisherGeorg Thieme Verlag KG Stuttgart
Pages99-110
Publication statusPublished - 2006

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