Emerging technologies may trigger rethinking existing business models, clearly highlighting economic benefits and analysing effects on innovation systems. Truck platooning as one emerging technology in the area of road freight transport promises to improve efficiency and safety and requires different stakeholders (e.g. road operators, freight forwarders, truck manufacturers, etc.) to adapt their business models. In this chapter, key aspects when developing a truck platooning business model from a road operator's perspective will be summarised based on related work and interviews/workshops conducted in the Connecting Austria project. Furthermore, the relevance of ongoing trend monitoring to continuously adapting business models is discussed in this chapter and applied for logistics and automated driving within the Connection Austria consortium.
Original languageEnglish
Title of host publicationEnergy-Efficient and Semi-automated Truck Platooning: Research and Evaluation
EditorsAlexander Schirrer, Alexander L. Gratzer, Sebastian Thormann, Stefan Jakubek, Matthias Neubauer, Wolfgang Schildorfer
Place of PublicationCham
Number of pages13
ISBN (Print)978-3-030-88682-0
Publication statusPublished - 2022

Publication series

NameLecture Notes in Intelligent Transportation and Infrastructure
VolumePart F1393
ISSN (Print)2523-3440
ISSN (Electronic)2523-3459


  • Trend monitoring
  • Truck platooning business model canvas
  • Truck platooning value proposition canvas

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