Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Proceedings of the XXXI ISPIM Innovation Conference
Publication status	Published - 2020
Event	XXXI ISPIM Conference - Virtual, Germany Duration: 7 Jun 2020 → 10 Jun 2020 https://www.ispim-virtual.com

Cite this

@inproceedings{07236bf9c0cf493ebf97a00ccc9e42b8,

title = "Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z",

author = "Patrick Brandtner and Daniela Freudenthaler-Mayrhofer",

year = "2020",

language = "English",

isbn = "978-952-335-466-1",

booktitle = "Proceedings of the XXXI ISPIM Innovation Conference",

note = "XXXI ISPIM Conference ; Conference date: 07-06-2020 Through 10-06-2020",

url = "https://www.ispim-virtual.com",

}

TY - GEN

T1 - Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z

AU - Brandtner, Patrick

AU - Freudenthaler-Mayrhofer, Daniela

PY - 2020

Y1 - 2020

M3 - Conference contribution

SN - 978-952-335-466-1

BT - Proceedings of the XXXI ISPIM Innovation Conference

T2 - XXXI ISPIM Conference

Y2 - 7 June 2020 through 10 June 2020

ER -