Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice

Kristina Klein; Rico Piehler; Michael Schade; Christopher Korntner-Kanitz

Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice

Kristina Klein
, Rico Piehler
, Michael Schade
, Christopher Korntner-Kanitz

Research Center Steyr

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2025
Event	2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon - Duration: 1 Jul 2025 → 4 Jul 2025

Conference

Conference	2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon
Period	01.07.2025 → 04.07.2025

Cite this

Klein, K., Piehler, R., Schade, M., & Korntner-Kanitz, C. (2025). Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

Klein, Kristina ; Piehler, Rico ; Schade, Michael et al. / Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

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title = "Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice",

author = "Kristina Klein and Rico Piehler and Michael Schade and Christopher Korntner-Kanitz",

year = "2025",

language = "English",

note = "2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon ; Conference date: 01-07-2025 Through 04-07-2025",

}

Klein, K, Piehler, R, Schade, M & Korntner-Kanitz, C 2025, 'Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice', Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon, 01.07.2025 - 04.07.2025.

Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice. / Klein, Kristina; Piehler, Rico; Schade, Michael et al.
2025. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice

AU - Klein, Kristina

AU - Piehler, Rico

AU - Schade, Michael

AU - Korntner-Kanitz, Christopher

PY - 2025

Y1 - 2025

M3 - Paper

T2 - 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon

Y2 - 1 July 2025 through 4 July 2025

ER -

Klein K, Piehler R, Schade M, Korntner-Kanitz C. Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice. 2025. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.