Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Research Center Steyr

Research output: Contribution to journal › Article › peer-review

Abstract

The key is to maintain easy to remember consistent brand messages on the country level.

Original language	English
Pages (from-to)	58-59
Journal	Marketing Science & Inspiration
Volume	10
Issue number	3
Publication status	Published - Oct 2015

Keywords

Branding
location branding
country branding
integrated marketing communications

Cite this

@article{d492255a6caf48e588d674a0bbc8bcd2,

title = "Branding Locations: Creating Consistent adn Easy to Remember Messages",

abstract = "The key is to maintain easy to remember consistent brand messages on the country level.",

keywords = "Branding, location branding, country branding, integrated marketing communications, Branding, location branding, country branding, integrated marketing communications",

author = "Pavel Strach",

year = "2015",

month = oct,

language = "English",

volume = "10",

pages = "58--59",

journal = "Marketing Science \& Inspiration",

issn = "1338-7944",

number = "3",

}

TY - JOUR

T1 - Branding Locations: Creating Consistent adn Easy to Remember Messages

AU - Strach, Pavel

PY - 2015/10

Y1 - 2015/10

N2 - The key is to maintain easy to remember consistent brand messages on the country level.

AB - The key is to maintain easy to remember consistent brand messages on the country level.

KW - Branding

KW - location branding

KW - country branding

KW - integrated marketing communications

KW - Branding

KW - location branding

KW - country branding

KW - integrated marketing communications

M3 - Article

SN - 1338-7944

VL - 10

SP - 58

EP - 59

JO - Marketing Science & Inspiration

JF - Marketing Science & Inspiration

IS - 3

ER -

Branding Locations: Creating Consistent adn Easy to Remember Messages

Abstract

Keywords

Fingerprint

Cite this