Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Research Center Steyr

Research output: Contribution to journal › Article › peer-review

Abstract

The key is to maintain easy to remember consistent brand messages on the country level.

Original language	English
Pages (from-to)	58-59
Journal	Marketing Science & Inspiration
Volume	10
Issue number	3
Publication status	Published - Oct 2015

Keywords

Branding
location branding
country branding
integrated marketing communications

Cite this

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title = "Branding Locations: Creating Consistent adn Easy to Remember Messages",

abstract = "The key is to maintain easy to remember consistent brand messages on the country level.",

keywords = "Branding, location branding, country branding, integrated marketing communications, Branding, location branding, country branding, integrated marketing communications",

author = "Pavel Strach",

year = "2015",

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language = "English",

volume = "10",

pages = "58--59",

journal = "Marketing Science & Inspiration",

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AB - The key is to maintain easy to remember consistent brand messages on the country level.

KW - Branding

KW - location branding

KW - country branding

KW - integrated marketing communications

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KW - location branding

KW - country branding

KW - integrated marketing communications

M3 - Article

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VL - 10

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EP - 59

JO - Marketing Science & Inspiration

JF - Marketing Science & Inspiration

IS - 3

ER -

Branding Locations: Creating Consistent adn Easy to Remember Messages

Abstract

Keywords

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