Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Research output: Contribution to journalArticlepeer-review

Abstract

The key is to maintain easy to remember consistent brand messages on the country level.
Original languageEnglish
Pages (from-to)58-59
JournalMarketing Science & Inspiration
Volume10
Issue number3
Publication statusPublished - Oct 2015

Keywords

  • Branding
  • location branding
  • country branding
  • integrated marketing communications

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