Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents

Wolfgang Jonas Weitzl; Clemens Hutzinger; Robert Zimmermann

Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English (American)
Title of host publication	Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation
Place of Publication	London
Pages	17
Number of pages	1
Publication status	Published - 2023
Event	5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) - Middlesex University, London, United Kingdom Duration: 21 Sept 2023 → 23 Sept 2023 https://cobiir.co.uk/

Conference

Conference	5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)
Country/Territory	United Kingdom
City	London
Period	21.09.2023 → 23.09.2023
Internet address	https://cobiir.co.uk/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

@inproceedings{e85b0b5ebe6849599321489e682345d4,

title = "Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents",

keywords = "Brand image, Brand shame, Branding, Brand management, Betrayal, Negative word-of-mouth, Service failure, Service problem, Service management, Relationship marketing, Service marketing, Emotions, Shame, Negative emotions",

author = "Weitzl, \{Wolfgang Jonas\} and Clemens Hutzinger and Robert Zimmermann",

year = "2023",

language = "Englisch (Amerika)",

pages = "17",

booktitle = "Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation",

note = "5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) ; Conference date: 21-09-2023 Through 23-09-2023",

url = "https://cobiir.co.uk/",

}

Weitzl, WJ, Hutzinger, C & Zimmermann, R 2023, Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents. in Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation. London, pp. 17, 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), London, United Kingdom, 21.09.2023.

Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens; Zimmermann, Robert.
Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation. London, 2023. p. 17.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

AU - Zimmermann, Robert

PY - 2023

Y1 - 2023

KW - Brand image

KW - Brand shame

KW - Branding

KW - Brand management

KW - Betrayal

KW - Negative word-of-mouth

KW - Service failure

KW - Service problem

KW - Service management

KW - Relationship marketing

KW - Service marketing

KW - Emotions

KW - Shame

KW - Negative emotions

M3 - Konferenzbeitrag

SP - 17

BT - Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation

CY - London

T2 - 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)

Y2 - 21 September 2023 through 23 September 2023

ER -