Bet on the right horse: Serving the most profitable customers by understanding direct and indirect measures of customer value

Andreas Zehetner, Tomislav Sudarevic, Ljubomir Pupovac

Research output: Contribution to journal › Article

Cite this

@article{4d67d0062f064e6ca28b6a9ac5c076a5,

title = "Bet on the right horse: Serving the most profitable customers by understanding direct and indirect measures of customer value",

author = "Andreas Zehetner and Tomislav Sudarevic and Ljubomir Pupovac",

year = "2010",

month = oct,

language = "English",

volume = "18",

pages = "7--12",

journal = "Development of Management",

number = "94",

}