Being responsible for advertising messages: the directive 1999/44/EC on certain aspects of the sale of consumer goods and its transposition as milestones in european advertising history

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionBeing responsible for advertising messages: the directive 1999/44/EC on certain aspects of the sale of consumer goods and its transposition as milestones in european advertising history
Original languageGerman
Title of host publicationWerbegeschichte(n): Markenkommunikation zwischen Tradition und Moderne
Pages327-337
DOIs
Publication statusPublished - 2019

Cite this