B2B-marketing communication strategies in CEE

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	11-19
Journal	Marketing Science & Inspiration
Volume	10
Issue number	3
Publication status	Published - Oct 2015

Cite this

@article{412e7ca295be4386bc1c1df6036a63ad,

title = "B2B-marketing communication strategies in CEE",

author = "Margarethe {\"U}berwimmer and Teresa Gangl and Sophie Wiesinger",

year = "2015",

month = oct,

language = "English",

volume = "10",

pages = "11--19",

journal = "Marketing Science \& Inspiration",

issn = "1338-7944",

number = "3",

}