B2B-Marketing Communication Strategies in CEE

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings Cross-Cultural Business Conference 2015
PublisherShaker Verlag
Pages169-175
ISBN (Print)9783844036466
Publication statusPublished - 2015
EventCross-Cultural Business Conference 2015 - Steyr, Austria
Duration: 21 May 201522 May 2015

Conference

ConferenceCross-Cultural Business Conference 2015
CountryAustria
CitySteyr
Period21.05.201522.05.2015

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