B2B Digital Customer Experience In The Machinery Construction Industry

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	18th SIMSR Global Marketing Conference
Subtitle of host publication	Conference Proceedings
Place of Publication	Mumbai
Pages	16
Number of pages	21
Publication status	Published - 10 Feb 2023

Cite this

@inproceedings{822b1db216d142e6b3c6b814116f85a5,

title = "B2B Digital Customer Experience In The Machinery Construction Industry",

author = "Christopher Korntner-Kanitz and Marlene Landershammer and Andreas Zehetner",

year = "2023",

month = feb,

day = "10",

language = "English",

isbn = "978-81-957782-0-1",

pages = "16",

booktitle = "18th SIMSR Global Marketing Conference",

}