B2B Digital Customer Experience in the Machinery Construction Industry: An Abstract

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publication status	Published - Jul 2023

Cite this

@inproceedings{46e4e9beb387485790f4f772c9db49a2,

title = "B2B Digital Customer Experience in the Machinery Construction Industry: An Abstract",

author = "Marlene Landershammer and Christopher Korntner-Kanitz and Michael Schade and Andreas Zehetner",

year = "2023",

month = jul,

language = "English",

booktitle = "Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)",

}

B2B Digital Customer Experience in the Machinery Construction Industry: An Abstract. / Landershammer, Marlene; Korntner-Kanitz, Christopher; Schade, Michael et al.
Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC). 2023.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review