B2B Digital Customer Experience in the Machinery Construction Industry: An Abstract

Marlene Landershammer, Christopher Korntner-Kanitz, Michael Schade, Andreas Zehetner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationDevelopments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publication statusPublished - Jul 2023

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