B2B Digital customer experience – How to turn customers into advocates in the machinery construction industry

Christopher Kanitz, Marlene Landershammer

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	International Conference on Research in Advertising (ICORIA), Prague, 2022
Publication status	Published - 2022

Cite this

@inproceedings{9d3be65f0e3540279b07c6fa84f3256e,

title = "B2B Digital customer experience – How to turn customers into advocates in the machinery construction industry",

author = "Christopher Kanitz and Marlene Landershammer",

year = "2022",

language = "English",

booktitle = "International Conference on Research in Advertising (ICORIA), Prague, 2022",

}