| Original language | German (Austria) |
|---|---|
| Journal | Marketing review St. Gallen |
| Volume | 30 |
| Publication status | Published - 2013 |
| Externally published | Yes |
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Augen auf bei der Sponsorenwahl
- Christoph Burmann
- , Michael Schade
- , Christopher Kanitz
Research output: Contribution to journal › Article › peer-review