Analyzing Marketing Opportunities

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionAnalyzing Marketing Opportunities
Original languageGerman
Title of host publicationPraxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen
PublisherGeorg Thieme Verlag KG Stuttgart
Pages57-70
Publication statusPublished - 2006

Keywords

  • B2B
  • Business to Businees
  • Marketing
  • Industriegütermarketing

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