Subscriptions are an important revenue source for online newspapers. An unsolved question in this domain is the process of how users consume the provided content, and if there are usage differences between subscribed or unsubscribed users. We analyse with methods from process mining the behaviour of readers of a regional online newspaper by looking at the interactions in terms of page views, searches and form submissions of over half a million visitors over a one-week period. We look for patterns in the ``reading flow'' of all visitors, and visitors who completed a digital subscription during the period in particular.
Original languageEnglish
Title of host publicationConference Proceedings Trends in Business Communication 2022
EditorsPeter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
Place of PublicationWiesbaden
Number of pages18
ISBN (Electronic)9783658406196
ISBN (Print)9783658406189
Publication statusPublished - 1 Jan 2023

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