Analysing the Behaviour of Online Daily Newspaper Readers---Tyrolean Case Study

Andreas Stöckl; Simone Sandler; Oliver Krauss; Emmanuel Helm

doi:10.1007/978-3-658-40619-6_14

Analysing the Behaviour of Online Daily Newspaper Readers---Tyrolean Case Study

Andreas Stöckl, Simone Sandler, Oliver Krauss, Emmanuel Helm

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

Abstract

Subscriptions are an important revenue source for online newspapers. An unsolved question in this domain is the process of how users consume the provided content, and if there are usage differences between subscribed or unsubscribed users. We analyse with methods from process mining the behaviour of readers of a regional online newspaper by looking at the interactions in terms of page views, searches and form submissions of over half a million visitors over a one-week period. We look for patterns in the ``reading flow'' of all visitors, and visitors who completed a digital subscription during the period in particular.

Original language	English
Title of host publication	Conference Proceedings Trends in Business Communication 2022
Editors	Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
Place of Publication	Wiesbaden
Publisher	Springer
Pages	215-232
Number of pages	18
ISBN (Electronic)	9783658406196
ISBN (Print)	9783658406189
DOIs	https://doi.org/10.1007/978-3-658-40619-6_14
Publication status	Published - 1 Jan 2023

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10.1007/978-3-658-40619-6_14

https://doi.org/10.1007/978-3-658-40619-6_14

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abstract = "Subscriptions are an important revenue source for online newspapers. An unsolved question in this domain is the process of how users consume the provided content, and if there are usage differences between subscribed or unsubscribed users. We analyse with methods from process mining the behaviour of readers of a regional online newspaper by looking at the interactions in terms of page views, searches and form submissions of over half a million visitors over a one-week period. We look for patterns in the ``reading flow'' of all visitors, and visitors who completed a digital subscription during the period in particular.",

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Analysing the Behaviour of Online Daily Newspaper Readers---Tyrolean Case Study. / Stöckl, Andreas ; Sandler, Simone ; Krauss, Oliver et al.
Conference Proceedings Trends in Business Communication 2022. ed. / Peter Schneckenleitner; Wolfgang Reitberger; Alexandra Brunner-Sperdin. Wiesbaden: Springer, 2023. p. 215-232.

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

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Analysing the Behaviour of Online Daily Newspaper Readers---Tyrolean Case Study

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