An Empirical Investigation of Cross-National Adopter Categories for Selected Consumer Durables

Karl Krycha, Fiona Schweitzer

Research output: Contribution to conference › Paper

Original language	English
Pages	60-63
Publication status	In preparation - 1999
Event	Second French-German Workshop on Quantitative Methods in Marketing - Montpellier, France Duration: 17 Sept 1999 → 18 Sept 1999

Conference	Second French-German Workshop on Quantitative Methods in Marketing
Country/Territory	France
City	Montpellier
Period	17.09.1999 → 18.09.1999

Cite this

@conference{26e81ddffb204dd7a199246b93c458fc,

title = "An Empirical Investigation of Cross-National Adopter Categories for Selected Consumer Durables",

author = "Karl Krycha and Fiona Schweitzer",

year = "1999",

language = "English",

pages = "60--63",

note = "Second French-German Workshop on Quantitative Methods in Marketing ; Conference date: 17-09-1999 Through 18-09-1999",

}