An Empirical Investigation of Cross-National Adopter Categories for Selected Consumer Durables

Karl Krycha, Fiona Schweitzer

Research output: Contribution to conferencePaper

Original languageEnglish
Pages60-63
Publication statusIn preparation - 1999
EventSecond French-German Workshop on Quantitative Methods in Marketing - Montpellier, France
Duration: 17 Sep 199918 Sep 1999

Conference

ConferenceSecond French-German Workshop on Quantitative Methods in Marketing
CountryFrance
CityMontpellier
Period17.09.199918.09.1999

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