AI Readiness in sales, marketing and exports: A conceptual framework for small and medium-sized enterprises

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	29
Publication status	Published - 2025
Event	Global Sales Science Institute Conference 2025 - Shillong, India Duration: 4 Jun 2025 → 7 Jun 2025 https://gssi.world/

Conference	Global Sales Science Institute Conference 2025
Country/Territory	India
City	Shillong
Period	04.06.2025 → 07.06.2025
Internet address	https://gssi.world/

Cite this

@conference{a6a4a7384ca44a95afe27c4b1728e52d,

title = "AI Readiness in sales, marketing and exports: A conceptual framework for small and medium-sized enterprises",

author = "Margarethe {\"U}berwimmer and Elisabeth Frankus and \{Marin Cabezas\}, \{Ingrid Paola\} and Valerija Muravjova",

year = "2025",

language = "English",

pages = "29",

note = "Global Sales Science Institute Conference 2025 ; Conference date: 04-06-2025 Through 07-06-2025",

url = "https://gssi.world/",

}

TY - CONF

T1 - AI Readiness in sales, marketing and exports: A conceptual framework for small and medium-sized enterprises

AU - Überwimmer, Margarethe

AU - Frankus, Elisabeth

AU - Marin Cabezas, Ingrid Paola

AU - Muravjova, Valerija

PY - 2025

Y1 - 2025

M3 - Abstract

SP - 29

T2 - Global Sales Science Institute Conference 2025

Y2 - 4 June 2025 through 7 June 2025

ER -