Advancing a NeuroIS research agenda with four areas of societal contributions

On the 10th anniversary of the NeuroIS field, we reflect on accomplishments but, more importantly, on the future of the field. This commentary presents our thoughts on a future NeuroIS research agenda with the potential for high impact societal contributions. Four key areas for future information systems (IS) research are: (1) IS design, (2) IS use, (3) emotion research, and (4) neuro-adaptive systems. We reflect on the challenges of each area and provide specific research questions that serve as important directions for advancing the NeuroIS field. The research agenda supports fellow researchers in planning, conducting, publishing, and reviewing high impact studies that leverage the potential of neuroscience knowledge and tools to further information systems research.