Activities and Performance Gaps of Sales Agents: Insights from B2B Customer and Principal Interactions

Deva Rangarajan^*, Alessandro Romoli, Silvio Cardinali, Christian Stadlmann, Simone Severini

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	19th International Conference of ABGRP
Publication status	Accepted/In press - 2025

Cite this

@inproceedings{1ca7d22b1c934fb9b6e5a7c0a5f785e3,

title = "Activities and Performance Gaps of Sales Agents: Insights from B2B Customer and Principal Interactions",

author = "Deva Rangarajan and Alessandro Romoli and Silvio Cardinali and Christian Stadlmann and Simone Severini",

year = "2025",

language = "English",

booktitle = "19th International Conference of ABGRP",

}