Action at the front end of innovation

Fiona Schweitzer, Iris Gabriel

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

Abstract

In recent years, the front end of innovation has drawn a great deal of attention as an important driver of new product development (NPD) success. In this study, we analyze the impact of knowledge gathering, project planning, interfunctional collaboration and formalization on the ability to reduce technical and market uncertainties, creativity, and the efficiency of the early stages. 352 Austrian b2b-companies from technology-intensive sectors participated in the study. The results indicate that collaboration quality, formalization of the different phases of the front end and identification of customer-needs are fundamental for front-end performance, while collaboration quantity is less important. Moreover, planning was found to be central for efficiency and did not have a negative impact on creativity. Managerial recommendations from the study include scrutinizing the way in which interfunctional collaboration takes place, increasing customer integration and formalizing the early phases.
Original languageEnglish
Article number1240010
JournalInternational Journal of Innovation Management
Volume16
Issue number6
DOIs
Publication statusPublished - Dec 2012

Keywords

  • collaboration quality
  • collaboration quantity
  • creativity
  • degree of innovativeness
  • efficiency and effectiveness
  • formalization
  • Fuzzy front end
  • knowledge gathering
  • project planning
  • uncertainty reduction

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