A Systematic Success Factor Analysis in the Context of Enterprise 2.0: Results of an Exploratory Analysis comprising Digital Immigrants and Digital Natives

Dietmar Nedbal, Andreas Auinger, Alexander Hochmeier, Andreas Holzinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

12 Citations (Scopus)


Organizations are increasingly investing in social collaboration and communication platforms for integrated exchange of information within and between enterprises. These Enterprise 2.0 projects always have a deep impact on organizational and cultural changes and need a critical mass of user involvement across all different groups. Users that grew up in the digital age and use new forms of collaborative platforms within their daily activities are often more technologically adept and more willing to share information. This leads to a digital divide between Digital Natives and Digital Immigrants, which needs to be addressed within such projects. The main objective of this paper is to investigate the perceived differences in success factors for Enterprise 2.0 seen by Digital Natives and Digital Immigrants and its implications on the implementation of a process oriented methodology for Enterprise 2.0 projects.
Original languageEnglish
Title of host publicationE-Commerce and Web Technologies - 13th International Conference, EC-Web 2012, Proceedings
Number of pages13
ISBN (Print)9783642322723
Publication statusPublished - 2012
Event13th International Conference on Electronic Commerce and Web Technologies (EC-Web 2012) - Vienna, Austria
Duration: 3 Sept 20127 Sept 2012

Publication series

NameLecture Notes in Business Information Processing
Volume123 LNBIP
ISSN (Print)1865-1348


Conference13th International Conference on Electronic Commerce and Web Technologies (EC-Web 2012)
Internet address


  • Success Factor Analysis
  • Process orientation
  • Innovation Management
  • Enterprise 2.0
  • Technology Experience
  • Digital Immigrants
  • Digital Natives

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