@inproceedings{23f8cb0fd7454644bcd69159c1512a62,
title = "A scalable structural 5 step approach to handle digital transformation in companies",
abstract = "The upcoming digital transformation is a present key challenge for companies. Nevertheless this key challenge is also a megatrend which goes along with great opportunities like production- and process optimization and possible new data driven business models. Companies irrespective of branch and size have to follow a structural approach for coping with this megatrend successfully. For the implementation task it is essential to build up a fruitful surrounding inside the company. However, a strategy and a guided procedure is needed. Tracing research is necessary for being up to date with future technologies and this is useful for formulating the strategy. Using a maturity model for monitoring and structuring the change process is highly recommended. With such a model the investigation of the status quo of the digitalization level and the formulation of the company objective of the digitalization level is supported.",
keywords = "Digital transformation, Maturity model, Strategy, Structural approach",
author = "Manuel Brunner and Bruno Lindorfer and Herbert Jodlbauer",
year = "2020",
language = "English",
series = "26th International Association for Management of Technology Conference, IAMOT 2017",
publisher = "International Association for Management of Technology Conference (IAMOT) and the Graduate School of Technology Management, University of Pretoria",
pages = "186--191",
booktitle = "26th International Association for Management of Technology Conference, IAMOT 2017",
note = "26th International Association for Management of Technology Conference, IAMOT 2017 ; Conference date: 14-05-2017 Through 18-05-2017",
}