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A Framework for Conceptualizing Purchase Emotions

Translated title of the contribution: A Framework for Conceptualizing Purchase Emotions
  • Jörg Kraigher-Krainer

Research output: Chapter in Book/Report/Conference proceedings › Chapter

Translated title of the contributionA Framework for Conceptualizing Purchase Emotions
Original languageGerman
Title of host publicationProceedings of the FH Science Day 2006, Vol. 2
PublisherShaker Verlag
Pages3-21
Publication statusPublished - 2006

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